Course Details

Brand Strategy And Design For Small Businesses


After Completing This Course You Will Be Able To
Create a stand-out brand strategy and design that will make a lasting impact
Understand how to leverage the power that the subconscious mind plays in branding
How to avoid negative or unintentional branding
Thoroughly research and create your target audience from scratch
Identify, describe and test your unique selling point
Create an exciting brand story that immediately engages an audience
Turn your brand strategy into a professional, attention-grabbing brand design
About This Course
A successful brand pays attention to how every part of a company works together to create a certain image. Branding is a mixture of art and science - rational yet creative and backed by science yet exploding with passion and excitement. Your brand needs to tell a story that your customer can relate to, believe in and commit to supporting time and time again.

In this fundamentals course, you will learn how to create a compelling brand that brings in a significant profit. You will get a solid introduction to key branding principles and strategies, learn how to research and define target audiences, write a moving brand story and drive the design process for your brand’s unique identity. Start this course today to ensure that your brand leaves a long-lasting impact on your target audience!

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What You Will Learn
How to evoke emotion in a customer through powerful branding
The science that backs up the need for compelling branding and design
How to ensure that every aspect of your brand is intentionally aligned with your vision
The purpose and importance of having a target audience
How to identify and create your unique brand matrix
How to write about your brand’s story in a concise and compelling way
How to navigate all of the essential brand elements like logo, color and typography
Why Learn With Haylee Powers?
Haylee is an Emmy award-winner specializing in brand strategy and design. She is the creative director and owner of two different brand strategy and design studios focusing on influential small businesses, hospitality brands and restaurants.

Who Is This Course For?
Business owners wanting to enhance their brand
Freelancers wanting to add Brand Strategy and Design to their skillset
Marketing and brand managers looking for a firm grasp of branding essentials
Web programmers, designers, front end and full stack developers wanting to diversify their skills
Anyone wanting to start a professional career in the world of branding
Digital nomads looking for work that they can do from anywhere in the world
All levels of experience
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion

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